We spent a painstaking 17 months to complete this logo.
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We wanted to encapsulate the mission and the values for Carview in the logo.
The Carview mission is dual-sided: one is to provide the best car rental experience, possible. The other is to highlight the beauty of our modern cities. We started Carview because of the views of driving in East Vancouver at night, whilst listening to our favorite music. It is truly an experience that anyone can enjoy.
The carView text is supposed to be a representation of uncertainty, of new-ness. Of mobility and motion. The undercase "c" highlights the importance of no ego, and no judgement, and to get our renters into their rental car as fast as possible.
The capital "V" highlights the importance of the "view" while driving... and what's important is the view of the cities, more than the actual car one drives.
Also, we took a lot of inspiration from the video game TrackMania Sunrise with Carview. Anyone that's ever played that game knows how nostalgically beautiful the game was. When driving the cars on the track to the finish line, the backdrop of the cities were so beautiful. So we just had to take the "sunrise" color and infuse it into our streak. We also wanted to make driving feel badass, hence why the streak color leans towards danger, dystopia, etc. And it is true--there are a lot of dangers when driving.